21 Impact Lab
iOS brain health app
iOS brain health app
Working on an iOS brain health app called Waves, that improves brain fitness. I am working on how habits, cognition, and self-tracking shape personal brain fitness over time. In this project I focused on habit-building, user guidance, gamified learning and behavioural design.
I contributed to early-stage research and design decisions around sensitive personal data and user agency. Collaborated with researchers and engineers to prototype experiences focused on reflection, habit-forming and long-term well-being for the brain.
Role
UX Designer iOS
Visual Designer
collaborators
Maria Pavlov (UI Designer)
Aleksandra Laketa (Product Lead)
Duration
Nov 24 – Present
Tools
Figma
After Effects / Jitter
Adobe Suite
Miro
Duration
Nov 24 – Present
Tools
Figma
After Effects, Adobe Suite
Miro
The Product
Xponetiq is a guided brain health and brain fitness app focused on mindfulness, stress reduction, sleep, and emotional wellbeing. Its core promise is to make brain health and fitness approachable, habit-forming, and non-intimidating, especially for beginners.
Case study coming soon.
Designed a gamified learning experience for a brain-training iOS app, creating structured training exercises, a badge system and a scalable design system – to shape product strategy, user engagement and retention in future updates.
This project specialises in gamification and behavioural design, I played a key role in shaping Xponetiq, 21 Impact lab's brain-training iOS app designed to enhance cognitive health through engaging and scientifically backed exercises.
Role
Visual Designer
UX Designer
collaborators
Maria Pavlov (UI Designer)
Maren Wolff (Exp. Lead)
Duration
Nov 24 – Present
Tools
Figma
After Effects
Adobe Suite
Miro
21 Impact Lab
iOS brain health app
learnings and impact
By leveraging gamification, thoughtful interaction design, and user feedback, I helped shape a product that not only supports brain training but also fosters sustained behavioral change through an enjoyable and rewarding journey.
My work on Xponetiq balanced research and visual design with engaging UX design, ensuring a seamless and motivating experience for users to enhance their cognitive health.